You don’t need a full-time Chief Marketing Officer. 

You need a marketing expert with industry knowledge who gets in the trenches, locks arm-in-arm, and helps your company’s marketing efforts grow, full-time or not. 

Our industry probably needs a better word for this relationship than “fractional.” It sounds like a lesser offering - less committed. Let’s take a look at why a Fractional Chief Marketing Officer could be the best fit over a full-time CMO.

Fractional CMO for SaaS start-ups helps to build the proper branding strategy for unlimited growth while staying results-oriented and focused on strategic objectives in the competitive marketplace.

However, a Fractional CMO should have the same level of ownership and investment in your success in house marketing team or chief marketing officer. They’re simply part-time. 

Actually, by virtue of that fact, they have to work smarter.

A good Fractional CMO doesn’t see the time they have as a limitation of business growth. It’s a challenge finding the best CMO solutions, and the time they do have is gold and must be used as efficiently as possible. 

When appropriate, hiring a Fractional CMO produces the results you need while simply easing the burden on your budget.

It also reduces your risk.

A Fractional CMO with an existing marketing team behind them brings momentum and marketing strategies to the table on day one. Otherwise, a full-time CMO hire who builds a new, internal team may or may not produce results.

Winning your software solution’s race to market requires marketing leadership, rapid deployment, and commitment. Our Fractional CMOs deliver all three with an expert marketing leadership team backing them every step of the way.