Reporting & Analytics For Software Companies

Navigate the endless storm of data from your software campaigns to reach scalability and growth.

 
 
 
 
 

Find your way through the storm.

One of the biggest challenges to successful software marketing is the absolute storm of data coming your way from multiple platforms. The challenges becomes how to find…

  • Accurate data.

  • Which is relevant to determining your ROI.

Too many campaigns get lost in the storm, distracted by vanity metrics or a lack of proper tracking and attribution which makes it hard to track ROI. 

We think of tracking marketing analytics like piloting an aircraft in a storm. When visibility is obscured, the instruments guide you safely to your destination. 

Our team focuses on building clean, strategic dashboards which give us the instruments needed to have a clear view of your campaign’s progress.

Maximize your ROI through transparent data and actionable insights.

Too many software marketing teams try to win a war of clicks when ads need to focus on ROI. Profitability isn’t found in the number of website visitors. It’s in the number of signups and leads your campaigns generate. 

Unfortunately, it’s easy for an agency to hide data or paint a positive story with selective analytics. Instead...

  • We use your ad accounts to manage campaigns so you have complete visibility. 

  • We focus on education and empowerment to help you interpret the data.

  • You’ll have regular reporting calls - weekly or monthly as needed.

Transparency and truth are the keys to productivity. Ultimately, we’re on a quest to find a true COA and the lifetime value of your software customer. With that information, campaigns scale appropriately and generate genuine growth.

WORK WITH US

Clear data leads to growth.

Software solutions only navigate their way to scalability and growth through the unvarnished truth and spin-free presentation of reliable data.

0.0%-0.5% Conversion Rate

If a conversion rate is this unhealthy, all focus needs to be on building a foundation with the right message and method in place.

0.6%-0.9% Conversion Rate

In this stage, we being to see signs of improvement. We can test to see what’s working and what still needs optimization.

1.0%-3.0% Conversion Rate

When healthy rates emerge, it’s time to scale what’s working and continue to optimize underperforming channels.

3.0% + Conversion Rate

Once all channels are showing stable, healthy growth, it’s time to scale, increase revenue, and continue to optimize ROI.

 

Caffeine Marketing

We know your software solution must win the race to find subscribers, and building your own marketing team takes time you don’t have. Caffeine Marketing’s turnkey, quick-launch service ignites the growth needed to claim your share of the market.  

 

certifications & badges

 

Software Marketing Services

 

When we say turnkey, we mean it. Caffeine Marketing has all of the services needed to drive growth for your software solution.