StoryBrand Messaging and Strategy
Use proven methodology to tell your brand story in a way that connects, earns trust, and turns your website and sales funnel into an engine for growth.
StoryBrand is the fuel you need to win the race for software users.
Relationships fuel growth engines for software marketing, and your platform needs a message for building them.
The empathetic approach of the StoryBrand Framework earns the trust of potential software users and SaaS subscribers. In doing so, it serves as the high-performance fuel powering you past the competition.
StoryBrand’s proven, structured framework for messaging serves as the foundation for all your marketing content.
Why StoryBrand Works
It’s their story, not yours. (But you’re still a crucial part of it!)
This isn’t you!
This is!
After all the work to build your software solution, a natural messaging instinct is to lead with all its features and everything you’ve accomplished. However, it’s not what people want to hear at first.
They don’t want to hear your story of accomplishment. They want to listen to theirs!
Potential subscribers and users need to know you understand what they want and what problems they’re trying to overcome. Otherwise, they click elsewhere, and all the investment you’ve made to attract their attention is lost.
StoryBrand is a proven messaging framework.
Places potential software customers in their own hero’s journey,
And positions you as the best possible guide to help them overcome their problems.
Think briefly about some of the best “hero and guide stories.”
Who’s the stronger character: Luke Skywalker (Hero) or Yoda (Guide)?
Who’s the wisest character: Frodo (Hero) or Gandalf (Guide)?
Playing the role of the guide is a stronger, more authoritative, more easily-trusted position for messaging the value and benefits of your software solution. In this story, you’ve seen the problems your potential customers/heroes are facing. You’ve already figured out how to win the day; all they need to do is follow your guidance.
And by giving them the hero role by focusing on telling their story, you prove genuine care and investment in their success. Check out a few StoryBrand website examples.
This empathetic approach holds people’s attention, earns the trust needed to build relationships, and improves your lead generation and conversion rates.
Want to learn more about StoryBrand?
Caffeine Marketing uses the StoryBrand Framework to develop all of your content. As Certified StoryBrand Guides, we’ve got your back and make sure it’s done right. However, many of our clients like to learn more about how it works. You’ve got a few options here…
The Books
Building a StoryBrand by Donald Miller is the original, essential primer for the StoryBrand Framework. You can read our review here. Marketing Made Simple is the follow-up that digs into application and strategy.
The Podcast
Check out the Marketing Made Simple podcast. The very first episode has a brief overview of the entire StoryBrand Framework, and the episodes which follow go into more detail.
The Online Course
Business Made Simple University is an online learning portal from StoryBrand which contains a video course on the Framework we use and much, much more. Check out our review here!
Caffeine Marketing
We know your software solution must win the race to find subscribers, and building your own marketing team takes time you don’t have. Caffeine Marketing’s turnkey, quick-launch service ignites the growth needed to claim your share of the market.
certifications & badges
Software Marketing Services
When we say turnkey, we mean it. Caffeine Marketing has all the services needed to drive growth for your software solution.
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