Email Marketing For Software Companies

Meet one of your most powerful tools for moving potential software users through the journey from MQL to SQL.

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Email is undervalued in software marketing.

It’s one of the most powerful tools in your arsenal, especially in speeding up the journey from MQL (Marketing Qualified Lead) to SQL (Sales Qualified Lead). And yet, few businesses use it to its full potential.

Once you’ve captured a lead through your website, email offers a powerful, consistent means of building relationships and trust.

A lead’s inbox is where you control and guarantee a constant presence in their life. Emails are billboards on the digital highway of someone’s life, and even if they don’t open everyone, your name and relevant subject lines stay in front of them.

And the content you share is your opportunity to show genuine care and concern for the lead’s success. It’s your chance to offer tremendous value and earn a place as a trusted guide through the information you share.

Three essential software marketing email campaigns

Sales Campaign

Throughout 5-6 emails in an automated sequence, you build a relationship with new leads and guide them toward your primary call to action.

Nurture Campaign

In these ongoing campaigns, you earn trust by providing helpful, generous guidance and expertise: blogs, webinar opportunities, and more.

Onboarding Campaign

A year-long onboarding campaign focused on customer experience, and success adds value and earns loyalty from your new users and subscribers.

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Hubspot and StoryBrand form a powerful team for software marketing

There’s a great reason why these two platforms work so well together.

Both methodologies focus on providing value to a potential software customer before the sale.

Hubspot’s Inbound Marketing strategy focuses on delivering helpful content to your audience.

And the StoryBrand Framework provides the technique for writing it. StoryBrand positions brands in the role of helpful guide.

Together, these two platforms make it easier to win the trust and convert more leads into faithful customers and fans of your software solution.

Caffeine Marketing

We know your software solution must win the race to find subscribers, and building your own marketing team takes time you don’t have. Caffeine Marketing’s turnkey, quick-launch service ignites the growth needed to claim your share of the market.